Other Resources
Learn Search Engine Positioning Strategies the Easy Way!
Are you confused about search engine positioning
strategies, and don't quite know how to begin optimizing
your site? Do you feel you need a more solid background in
search engine marketing tactics in order to effectively
work on your site?
If so, then consider entering the search engine marketing
program at the Academy
of Web Specialists.
The Academy offers both expert-guided and self-study
programs in beginning and advanced search engine optimization
strategies.
Benefits of the program include:
- An extensive resource library that is updated
every month to keep up with changes in the industry.
- 4 to 6 chat
sessions every week conducted by leaders in the
industry, such as Brent Winters, Andy Mindel with
Wordtracker, engine reps, Chris Sherman, and more.
- Highly qualified and trained experts in the
industry who will visit your site and offer suggestions
and answer questions.
What do leaders in the industry have to say about the
program?
"I've recently evaluated the accredited courses by the
Academy of Web Specialists....their resource library is
updated continually and worth the price of the course by
itself. I was surprised to see many tips that I'd never seen
published anywhere." Brent Winters with First Place
Software
Click
Here for more information or to enroll. View the Table of
Contents for each course at these locations:
Essential Foundations:
http://www.myaffiliateprogram.com/u/academy/t.asp?id=1144&p=etoc.html
Advanced:
http://www.myaffiliateprogram.com/u/academy/t.asp?id=1144&p=atoc.html
Learn Search Engine Marketing Strategies Through Live
Workshops!
Search Engine Workshops offers onsite, hands-on 3-day
workshops in search engine marketing strategies in various
locations around the globe. These workshops are taught by
Robin Nobles and John Alexander, well-known names in the
search engine industry. For those of you who want training in
person, they're ideal for you. Visit http://www.searchengineworkshops.com/register
for more information.
Training Video
Wish someone could step you through
WebPosition Gold and show you how everything works? Wish no
more! Check out the training video
that runs on your computer, steps you through WebPosition
Gold, and teaches basic search engine marketing concepts.
MarketPositionTalk.com Discussion Forum
Get tips and
advice from other Webmasters on such topics as:
- Search Engine Marketing
- Search Engine Tips and Observations
- General Web Marketing
- WebPosition Questions
- and more!
There's even a "Fun, Games, and Sci-Fi" forum for those of
you who'd like to take a break from business for a few
minutes.
Jump over and talk, share ideas, and learn from
others at:
http://www.marketposition.com/
(MarketPositionTalk.com is free. No log on is
required!)
Learning HTML Books
Amazon.com has many books on HTML
ranging from beginner to advanced. Some popular books for the
novice to learn the basic of HTML include:
HTML
4 for Dummies (with CD-ROM) This is a popular
beginner guide on HTML.
Building
a Web site for Dummies. If you want a nice
overview of the steps and elements necessary to building a
good Web site, start here.
For those looking for more detailed or
intermediate/advanced information on HTML, try these:
HTML
& XHTML : The Definitive Guide
HTML
4 for the World Wide Web
Search Engine Positioning Books
Although the Page Critic
in WebPosition Gold includes a great deal of timely, and
specific advice for improving the page that you tell it to
analyze, you can't ever have too much great Web marketing
advice.
For an array of the latest optimization tips, we highly
recommend Planet Ocean's book and monthly newsletter Winning
the Search Engine Wars. Planet Ocean compiles an
amazing amount of information on the search engines which they
update monthly. They even have detailed tables covering such
things as what areas on the page each search engine looks at,
how many words each engine will read from your meta tag or
title tag, and more. If you're striving to be a search engine
guru, this is a must have resource.
We also recommend Fredrick Marckini's 500+ page "mega book"
titled Search Engine
Positioning. It covers every significant topic within
the realm of search engine marketing. If you want a
comprehensive resource that will cover search engine
positioning from A to Z, this is it. Since it's a printed book
rather than an online resource, the tips and engine specific
details may not be as up to date as Planet Ocean's
electronically updated book or WebPosition's Page Critic.
However, it's still an excellent read particularly for those
who are just getting into the topic.
Web Marketing Books
Although search engine marketing is commonly regarded as
the most effective form of Web Marketing, it certainly should
not comprise your entire Web marketing strategy. What about
e-mails? Affiliate programs? Banner ads?
Cory Rudl's popular Web Marketing book "Insider's
Secrets to Marketing your Business On the
Internet" walks you through everything from
setting up your domain name and Web site, to how to conduct a
customer survey on the Web. This book/course spanning two
binders (over 1000 pages!) contains real-world advice on which
Web marketing methods work, which do not, and how to implement
them. Every page has practical, money-saving "been there, done
that" advice from the highly successful Web marketing guru,
Cory Rudl. Even if you already consider yourself a Web
Marketing expert, we guarantee you'll learn something here
that will pay for the cost of this resource many times
over.
If you're serious about promoting your own
site and being successful on the Web, or starting a business
to do Web promotion for others, definitely grab a copy of as
many of the above books as you can. Knowledge is power. This
is even more true when navigating the rapidly expanding
frontier of CyberSpace.
If you're building a new business on the
Web, don't forget to check out our WebPosition Gold Partner and
Dealer
opportunities.
